Your life story, your knowledge, and your message—what you know from experience and want to share with the world—have greater importance and market value than you probably ever dreamed. You are here to make a difference in this world, and the best way to do that is to use your knowledge and experience (on any topic, in any industry) to help others succeed.

We're all experts at something. Everyone has their own abilities, skills, and unique life experiences that they can share with others. Why not make a business out of it? In the following interview, Brendon Burchard lays the groundwork for becoming an expert entrepreneur with advice from his New York Times bestseller, The Millionaire Messenger.

The first way of knowing you’re in your brilliance zone is that you feel deeply connected to the service you provide for others.  While it may appear to be “business as usual” - you know, in the core of your being, the power of the work you do.  And, you do it with gratitude for the opportunity to serve, while also experiencing tremendous JOY as you do so.

The voices are quite familiar. “Who do you think you are? You’re not an expert!" “It’s already been written. You’re not worthy of success.” OK. You get the picture, I don’t need to go on. These voices you hear rolling over and over again in your mind are debilitating. I know, because you’ve told me so and because I grappled with those same voices for years. So, I want to share with you what works for me – and what I believe will work for you – to help quiet these frustrating voices so you can believe in yourself.

Marketer and blogger Seth Godin defines a tribe as "a group of people connected to one another, connected to a leader, and connected to an idea."In the case of your tribe of just-right clients, you are the leader, responsible for giving them care and guidance. Not in a patronizing way, but to the extent that they depend on you to do good work and to lead them toward things that match their needs.You and your just-right clients are connected through your work, the way you market that work, and the sales conversations you have.

You started out loving your chosen career – at least in the beginning. But over time, you and your calling, well, you just grew apart. And just like a relationship that’s gone bad, it can be hard to walk away from a career or a small business into which you’ve put so much time and effort to say nothing of the financial investment. Over time, you and your career just grew apart. What would your life be like if you pursued your true gifts and passions?

Three fears lead directly to underachievement: fear of failure, fear of success, and fear of making a mistake. Any of these can paralyze initiative. When all three are working, initiative grinds to a halt. How many of these fears plague you?

"You’ve got a new love and you’re totally smitten. Day and night, it’s all you can think of. Every waking hour, you obsess about the next time you’ll get to . . . do it. That’s right, baby. It’s your hot new business and it’s ready for action. But here’s your passion pickle. Despite how bad you want it, you can’t go all the way. Why? You’ve got another three months working that pesky day job that’s paying your bills!"

Talking about goals won't get you there any more than going to church will get you to heaven. If you do not passionately believe in where you are going, don't give goal-setting a bad name by using the word goal to describe listless me-too-ism... To really make progress toward your goals you have to stop setting goals because everybody else is.

Profit Alchemy is a 9 month program of “inner and outer transformation that creates the foundation for long term profitability…one that is in deep alignment with who you are and what you are here to do.” Molly Gordon says, “The more you grow and develop personally, the more you achieve the emotional, physical, and spiritual well being you want, the more successful you will be at building a business where the person you have always wanted to be can do work you have always wanted to do. And that’s very cool, indeed.”