First impressions and emotional impulse motivate prospective buyers. Entrepreneurial choices in advertising can make or break business growth, especially on the web.

Many small businesses find the current marketplace more competitive as big fish dip lower into the food chain to overcome business losses. Those little jobs they ignored (the jobs one person shops thrive on) are being gobbled up to replace lost revenues from big accounts now in demise. What can you do to protect yourself? Here are some tips to help you solidify your client list...