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Brad Swift

Brad Swift is the Founder and Director of the Life On Purpose Institute, with a mission of advancing “A world where all people live purposeful, passionate and playful lives of service; lives of mindful abundance balanced with simplicity; and spiritual serenity. His books include Life on Purpose: Six Passages to an Inspired Life. See A Life That Matters Free Video Series.
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A significant way people take part in this ‘life not being denied’ is through our Self-expression when we get ourselves out of the way enough to allow the true Self (our Divinely Inspired Life Purpose Self) to be expressed. But what happens when we don’t? What happens when we suppress the urge to express?

Clarifying your life purpose is a team effort between the rational mind and the intuitive mind. The following exercise is an effective way to combine these two powerful resources to help you move forward along the pathway of a "life on purpose." For many people clarifying their life purpose becomes the key to unlocking their passion for life, which becomes the fuel that propels them forward.

The first step along the road to recovering your true Self is to recognize that you're not who you've thought you were. It's like you've gone through all your life thinking you were Bobbie Jones, the child of Mary and Bob Jones, then you find out on your sixteenth birthday that your real name is Dale Smith, and your parents are Cindy and Carl. But, in truth, the case of mistaken identity you've been living is even more dramatic than that.

After dreaming to be a veterinarian since I was 7-years old, I now had my own practice, was well respected in the community, my brother and I had recently purchased a piece of investment property in the elite College Hill area where I was now living and managing the other apartments. What's going on? Why aren't I happy? Why am I so bored with my life? That was over twenty years ago. I was 36 years of age, and what I didn't know was that I was on the verge of a midlife crisis.

Now, as I sit watching the exquisite sunrise over the Blue Ridge Mountains, that day in Greensboro [when I was close to suicide] seems to be from a different person’s life—and in many ways it is. I am no longer that confused, scared, lonely young man. And today I can truthfully say my life is filled with purpose and meaning. 

Hi, I'm Brad Swift, the author of Life On Purpose: Six Passages to an Inspired Life. Twenty years ago, I appeared successful from the outside, but inside, I was burned out, wracked with emotional pain, and ready to end it all—because I had lost my sense of purpose. But then I turned my life around to follow my true life calling—and in the process, invented this six-step method to determining one’s life purpose. I've since had the opportunity to make a difference in the lives of hundreds of clients who’ve gone on to clarify their own purpose. Have you clarified your life purpose? Don’t wait until your whole life has slipped by! This book can make a profound difference in your life.
LIfe On Purpose was an Award-Winning Finalist in the Self Help - Motivational Category of the National Best Books 2007 Awards presented by USA Book News.
{Get the book at the LOP site - follow the link.}

I recently had a coaching session with a client who's been a bit stuck in his life, even though he's become clear on his life purpose. ... He even knows what the project could be but he keeps stopping himself because he can't figure out how to make the project profitable or practical. For me, considering these two 'Ps' too early in the creative process is the kiss of death.

Yet, years later at the helm of my own enterprise, there were days where I was the one gripping the side of the counter, fighting for control, caught up by a frenetic pace, much like a hamster in a wheel, running as fast as I could, going who knows where.

Clarifying your life purpose is a team effort between the rational mind and the intuitive mind. The following exercise is an effective way to combine these two powerful resources to help you move forward along the pathway of a "life on purpose."

"Fundamentally, people find that simplicity is taking control and through simplicity you enrich your life. It's hard not to come to that conclusion." Unfortunately, according to the Yearning for Balance study, although Americans realize something must be done, many are "waiting for somebody else to act first: their neighbors, big corporations, or the government."

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