Forget about the myth of the solitary genius: collaborative effort
generates ideas and inventions, says this useful, upbeat book about how
innovation always emerges from a series of sparks—never a single flash
of insight.
Judiciously wielding exercises and dozens of examples,
Sawyer (Explaining Creativity) helps
the reader understand how people think and function in and out of
groups.
He looks at how J.R.R. Tolkien and C.S. Lewis composed their
epic novels in concert, how unorganized individuals can come together
to provide disaster relief more efficiently than government planners,
how Charles Darwin and Samuel Morse built their work on others'
discoveries, how information sharing helped Silicon Valley beat out
Boston's computer startups.
Basing much
of his work on that of mentor Mihaly Csikszentmihalyi—who writes about
reaching the state of heightened consciousness he calls flow—Sawyer
offers guidelines for creating group flow. Insisting that collaborative
webs are more important than creative people, he calls for an
organizational culture that fosters equivocality, improvised
innovation, and constant conversation—that's a recipe for group genius.
Even if few readers are in a position to do away with their
organizational chart, this is a solid recipe for unexpected innovation.