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Make More Money by Marketing to Fewer People!
http://talentdevelop.com/articlelive/articles/591/1/Make-More-Money-by-Marketing-to-Fewer-People/Page1.html
Laura West
Laura West is a certified professional coach, writer, and speaker; a contributing author to the book The Spirit of Women Entrepreneurs, and President of The Center for Joyful Business which has resources for solo-entrepreneurs and business owners.  
By Laura West
Published on 04/26/2008
 
Focus on fewer people AND make more money? This does not seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!