Understanding Niche Publicity
http://talentdevelop.com/articlelive/articles/548/1/Understanding-Niche-Publicity/Page1.html
Marcia Yudkin
Marcia
Yudkin is the author of 6 Steps to Free Publicity, and
10 other books. She has helped clients achieve publicity everywhere
from the Wall Street Journal to the National Enquirer, from the Today
Show to local news broadcasts.
By Marcia Yudkin
Published on 03/2/2008
Everyone keeps their radio tuned to station WIIFM - What's In It For
Me. This fact and its implications hold a valuable secret for
multiplying publicity opportunities.