Create Your Personal Brand
http://talentdevelop.com/articlelive/articles/1009/1/Create-Your-Personal-Brand/Page1.html
Brian Tracy
Brian Tracy is CEO of Brian Tracy International, specializing in the training and development of individuals and organizations. Much of his self-help material is based on the works of other success training leaders such as Earl Nightingale, Jim Rohn and Denis Waitley. He launched the online Brian Tracy University primarily for entrepreneurs, business owners and sales professionals.
By Brian Tracy
Published on 12/3/2009
Just as surely as building a powerful brand is the key to
differentiating a product in the marketplace and thus building a
successful business, so creating a strong personal brand is the key to
differentiating yourself from your competitors, thereby ensuring your
own success as well as that of your business.
Your personal brand determines how people respond to you, whether
they listen to you, buy from you, how much they buy, what they are
willing to pay, and so on.