TALENT DEVELOPMENT RESOURCES : articles - Articles - Articles for coaches

Coaches, Raise Your Fees – 3 Critical Reasons to Increase Your Income

no@spam.com (Misc Author) — Tue, 24 May 2011 20:30:00 PDT

By Tom Buford -- Owning a coaching business can be very rewarding and lucrative. One of the key components to being a successful coach is knowing what to charge and how to get it. I don’t care whether you’re a business, executive, family, relationship, life, or any other style of coach-you need to take a good hard look at what you’re charging before it’s too late and you’re forced to find another way to earn a living. Raising your fees not only helps make YOU more prosperous and fulfilled, it can help make your CLIENTS more prosperous and fulfilled.

Get Better Clients By Engaging Your Hero Archetype

no@spam.com (Kendall SummerHawk) — Thu, 21 May 2009 18:00:00 PDT

What does a hero look like for you? Is it the burly firefighter running into burning buildings to save lives, the girl with a crippling disease who somehow manages to complete her first 10k walk, or the Red Cross, helping people across the globe get the care they need? Most of us don't think of ourselves as a hero but that's where we're missing out, not seeing how, in fact, we have the opportunity every day to be a hero on behalf of our clients.

What Is Your Archetype's Marketing Personality?

no@spam.com (Kendall SummerHawk) — Wed, 20 May 2009 19:00:00 PDT

The Bold and the Beautiful isn't just the name of a daytime television show. It also describes how you must put your personality to work for you if you want to grow your business into 6 and 7 figures. Take a look at the superstars in your industry and you'll see what I mean. They aren't wall flowers when it comes to flaunting their personality's strengths or quirks. In fact, they've cleverly figured out that by shining a spotlight on their innate, organic characteristics they put their business in the spotlight...and they reap the rewards.

Tips To Authentically Market With Soul

no@spam.com (Kendall SummerHawk) — Wed, 20 May 2009 17:30:00 PDT

The idea of mixing effective marketing with soul can, for some, seem like trying to mix oil and vinegar. If your marketing is angled to get results, then isn't it too "hard sell" to be soulful; but if you lean towards giving your marketing more soul, will it actually reap results? Honestly, I think that BECAUSE you are a soul-preneur™ you're actually in a BETTER position to market in a way that is amazingly effective, powerful AND speaks from your heart.

Choosing a Niche Market for Coaching

no@spam.com (Rhonda Hess) — Thu, 18 Dec 2008 22:30:00 PST

Would you go to all the trouble to build a coaching business if you knew it wouldn't be financially successful? No! And yet, so many coaches doom their businesses to failure by trying to market to everyone - a strategy that rarely works in any industry. Those coaches take themselves right off the success track by staying a generalist.

Top 14 Myths About Coaching

no@spam.com (Terri Levine) — Wed, 05 Mar 2008 23:23:14 PST

1. A coach is a motivator equipped with a whistle and "you can do it" attitude that gets you going. -- A coach can't motivate you - only YOU can motivate you. The coach gives you honest feedback, holds the mirror up so you can see YOU, and helps you motivate you. The coach keeps you accountable and moving forward.

The Myths About Coaching

no@spam.com (Terri Levine) — Wed, 05 Mar 2008 22:28:32 PST

1. Coaching is a new profession -- For sure it is not... it has been around as long as the human race with great coaches like Socrates, Olympic coaches, religious icons worldwide and other philosophers. There is nothing new about people assisting people to greatness and the word coach has been around since the early civilization.

Avoiding the platitudes and simple solutions

no@spam.com (Center for Executive Coaching) — Tue, 04 Mar 2008 21:32:59 PST

The Wall Street Journal recently featured an article called, “Not communicating with Your boss? Count your blessings.” The wisdom in this article offers a fantastic criticism of much advice that some executive coaches spew. For instance: - Asking “How can I help?” can be a good thing to do, but can also offend certain people by implying they need help.

The value to Executive Coaches of role playing

no@spam.com (Center for Executive Coaching) — Tue, 04 Mar 2008 21:20:36 PST

At The Center for Executive Coaching, members spend a lot of time role playing specific coaching scenarios. For instance: - How to deliver bad news after a 360 degree assessment of a particularly arrogant executive. - How to handle a renegade “superstar” who delivers great results but is a terrible team player and undermines the CEO.

From $80,000 to $1.2 million per year as an executive coach

no@spam.com (Center for Executive Coaching) — Tue, 04 Mar 2008 20:47:30 PST

While I’ve promised not to reveal any confidential information, this individual was a private high school teacher 10 years ago and gradually made a transition into coaching top executives. Each year he saw his income double and this past year he tells me he earned $1.2 million!